meet

the experts

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Mark Drummond

Co-Founder; Chief Executive Officer

Mark has over a decade of experience working in advertising for large agencies such as Ogilvy and M&C Saatchi Abel. He applies his extensive experience in the development of marketing strategies and creative advertising campaigns to the relatively new field of Consumer Neuroscience. Mark is also a board member of SAMRA (The Southern African Marketing Research Association).

Masters in Business Administration (MBA)
Bachelor of Business Science (BBusSc), Marketing Honours

Dr. David Rosenstein

Co-Founder; Chief Scientific Officer

David comes from a background in Clinical Psychology, has vast knowledge in the field of Neuroscience and has completed his PhD on the bases of using fMRI neuroimaging technologies. As the scientific backbone of the Neural Sense™ team, he ensures that all projects are both scientifically and ethically sound. David is also a board member of The Red & Yellow Creative School of Business.

Doctor of Philosophy (PhD); Psychiatry
Master of Arts (M.A.), Clinical Psychology

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Ashraf Vahed

Head of Data & Science

Ashraf has a strong background in engineering, with an MSc in Biomedical Engineering. Drawing on experience in the tech startup space, he aids in the development and implementation of organisational frameworks and design processes, researching and developing neuromarketing studies and metrics and most importantly, the acquisition, processing, visualisation and analysis of data.

MSc Biomedical Engineering
BSc Electromechanical Engineering

Karoline Drews

Head of Marketing and Business Development

Karoline has a dynamic background in Biology and Psychology that reflects her interests in neuroscience and healthcare. Moving from a laboratory to a business space, she leads client relationships, ensuring seamless collaboration and impactful results. She believes in integrating her versatile science experience with business by focusing on client engagements, market strategy development and team logistics at Neural Sense™. Karoline is committed to driving growth and creating meaningful connections between clients and cutting-edge applied neuroscience solutions at Neural Sense™.

Bachelor of Science (BSc) Biology and Psychology
Bioethics Certification

Kerry Gregory

Applied Neuroscientist

Kerry, an Applied Neuroscientist at Neural Sense™, holds a Master’s in Clinical, Social, and Cognitive Neuroscience. With a strong background in psychology and neuroscience, her expertise lies in human cognitive functions such as attention, memory, perception and decision-making. Kerry is responsible for managing experimental designs, collating & interpreting data and presenting findings to clients in accessible formats. Her expertise extends to writing research reports, conducting literature reviews and undertaking internal pilot studies and fieldwork at Neural Sense™.

Master of Science (MSc) Clinical, Social and Cognitive Neuroscience
Bachelor of Social Science Honours (BSocSci Hons)
Bachelor of Arts (BA) English and Psychology

Jager Koping

Marketing Strategist

Jager has a strong background in marketing and client relations, reflecting a passion for brand strategy and audience engagement. With expertise in relationship building and strategic thinking, Jager focuses on crafting innovative strategies that drive impactful results and amplify brand presence.