ABOUT NEURAL SENSE
Why Neuromarketing?
Consumer's don't know - but their brains & their emotions do!
Consumer Neuroscience lies on the intersection between neuroeconomics, neuroscience and cognitive psychology.
It is the cutting edge of market research that studies human emotions, decision-making processes and consumer behaviour. It assesses how a consumer experiences brands, products and services as well as their marketing and advertising communications, and can uncover the real subconscious emotional and cognitive drivers underlying their responses.
Using neuroscience techniques and biometric technologies, consumer neuroscience scientifically assesses the emotional and cognitive processes that are subconscious and implicit, providing access to richer and less biased marketing insights than traditional marketing research methodologies. With over 95% of our decisions being driven by our subconscious, it is vital for marketers to understand these subconscious processes that determine future buying behaviours of consumers and customers.
Why Now?
New wave brain science is no longer the future, it's the present.
“A buzzword for years now in the agency world, neuromarketing is finally moving into the realm of serious science and yielding actionable predictive insights for brands, forcing more traditional market researchers to take note.”
- JWT, Trends to Watch in 2016
Neuroscience is the fastest growing area in basic scientific research and so too is Neuromarketing the fastest growing field in market research. To date, this growth has predominantly been achieved in the United States, South America and Europe, but Neuromarketing is fast becoming a global phenomenon and the gold standard for market research. The international Neuromarketing Science and Business Association (NMSBA), the largest global trade association in this field, now has over 1684 members across 93 countries and counting.
Why Neural Sense?
The right time, the right place, the right people.
Neural Sense™ is the only full-service Neuromarketing consultancy on the African continent that leverages the full spectrum of neuroscience and biometric technologies. With specialist expertise in the fields of marketing; neuroscience (both neurophysiology and neuropsychology); behavioural science and biomedical engineering; the Neural Sense™ team provides a holistic Neuromarketing consulting service for it’s clients, which include marketing and brand managers; advertising agencies and traditional market research firms alike.
Traditional research methodologies are just that, traditional. Clients are looking for new and innovative ways to improve their offerings and the ways in which they communicate with their consumers. Neural Sense™ offers these clients the unique opportunity to access the hearts and minds of their consumers so that they can make more informed business decisions using consumer insights that are backed by scientific evidence, ensuring that they maximise the impact of their marketing spend at a time when the ROI is paramount.
What We Do
Subconscious insights of the heart and mind.
At Neural Sense™ we optimise emotional engagement and memorability for our clients' brands, products and services. With the use of neuroscience techniques and biometric technologies, we can identify how their marketing mix and advertising communications can be optimized to evoke the best possible emotional response and attain the best possible cognitive impact – ultimately driving a higher ROI for their business. Our methodologies explore attention, emotion and decision-making in response to the consumer experience, all of which play a vital role in influencing the resulting consumer behaviour.
How We Do It
Neuroscience techniques, technologies and other cool Neuro-sciency-stuff
We read peoples minds, seriously. Our researchers use Electroencephalography (EEG) technology to measure approach motivation; cognitive load and engagement, as well as Galvanic Skin Response (GSR) biometric sensors to measure changes in one's physiological state, to learn why consumers make the decisions they do. We also investigate the emotions experienced through Facial Coding and identify the visual influencers with Mobile Eye-tracking glasses, Virtual Reality eye-tracking headsets and Remote eye-tracking technologies.
