Your Online Shopping Experience was Grown in a Lab
As you scroll through a website—say, TheAtlantic.com—you’re sending a lot of signals. Your eyes dart from headline to headline... Your brow furrows at one article. You laugh at a clever turn of phrase in another. Usually, all these physical cues go nowhere... But now, businesses are hoping to game your attention by closely examining all these bodily responses.
Cognitive Ease: A Behavioural Aspect on Brand Exposure
In his book Brand Against the Machine, John Morgan talks about the importance of brand visibility over brand ability, as it gets customers in the door while ability keeps them there. What Morgan is touching on here is the concept of cognitive ease. What does this mean for marketers and their ability to effect consumer perceptions?
Neuromarketing has been described as the place where brain science and marketing meets. It aims to help brands and their agencies on the consumers-insights front in assessing how people engage with with brands or products, be that in a physical environment, such as a retailer, or online.
It's that time of year again - Christmas music tinkles in the background, decorations hang all around us, and sights and smells trigger that Christmas-ey sense of nostalgia. But what effect does this have on our brain? And how are retail stores using it to their advantage?
Your Sweat Glands Don't Lie: The Power of Neuroscience in the Marketing Mix
Emotion. We can’t control it and we can’t hide it. We can’t hide it from our family or friends and we definitely can’t hide it from Neural Sense, an agency making waves in the art of Neuromarketing. Mark Drummond, director and co-founder, has a lot to share about our fascinating emotional and cognitive processes.
A South African team of neuromarketers and neuroscientists have announced the launch of the world’s first ever NeuroWine, a wine that was developed by taking the tools and technologies that are traditionally used in neuroscience and applying them to the art of wine-making.
How Neural Sense Grew From a Kitchen Cupboard to Become African Leaders in Neuromarketing
Three years ago, Neural Sense didn’t have a single client. Today, they’re boasting business with giants like Coca Cola, Telkom, Old Mutual and Liberty. So we chatted to co-founder, Mark Drummond, to find out how they did it.
They know you like showing people pictures of your Starbucks cappuccinos and that you click "like" on anything related to small dogs with big eyeballs. They even know that, as a general rule, you like to party in Braamfontein with bloggers known for wearing floral prints. All of this allows them to sell you stuff with the precision of a laser-guided missile.