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Use your brain to learn about your brain.

The Field of Neuromarketing

Limitations of Traditional Research

The Role of Research in IMC

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What we do,

and how we do it

For insight into what it is we do and how we do it, watch our educational videos on Neuromarketing as part of a lecture series presented by GetSmarter for the UCT Postgraduate Diploma in Management in Marketing, in partnership with the University of Cape Town and Across Africa. 

Masters Students

Our research 


Neural Sense is currently supervising our research fellows at the University of Cape Town (UCT) 

who are conducting research in the field of Consumer Neuroscience.  


From 2019 onwards, Neural Sense offers the Neural Sense Master’s Scholarship program. This program is awarded on both research potential and academic record to full time and final year Bachelor of Business Science students specialising in Marketing at UCT.

The objective of this scholarship program is to provide students with the opportunity to pursue a Master’s program specialising in the exciting and innovative discipline of Consumer Neuroscience / Neuromarketing. Consumer neuroscience is at the cutting edge of marketing research that empirically measures, understands and affects human decision-making, emotion and behaviour. With over 95% of decisions being driven by the subconscious, it is vital for marketers to understand these subconscious processes that determine the future buying behaviours of their consumers and customers. 

CALL FOR APPLICATIONS: PhD Candidates Specialising in Consumer Neuroscience Marketing:

The Marketing Section in the School of Management Studies, in collaboration with Groote Schuur Hospital and Neural Sense, are seeking PhD candidates that are hard-working, innovative and interested in multidisciplinary research. The research study will be conducted using cutting edge consumer neuroscience methods. This will include neurophysiological research using brain monitoring and/or brain imaging technologies such as electroencephalography (EEG) and functional near infrared spectroscopy (fNIRS).


The study will focus on reward circuitry of the brain in relation to either negative advertising (in public health campaigns) or the effects that various forms of fake media/news or false advertisements may have on consumer decision making processes. Your supervisory team will include experts in psychological, medical and consumer behaviour research. If you are interested in pursuing this challenging and pioneering field of research, please contact the convenor of the PhD Program in the Marketing Section, Dr Siphiwe Dlamini ( for further assistance in this matter.

Ayanda Vilakazi

PHD Candidate

B.Com (Hons), MBA, DBA (UKZN)

Topic: Evaluate the Reward Anticipation in the Ventral-striatum from Smoking Related Rewards in Relation to e-cigarette Related Rewards Compared to a Non-smoking Rewarded Baseline for the South African Youth.

Jessica Mule

Masters Candidate

MBusSc, BBusSc (Marketing) (UCT)

Topic: Sponsorship Transparency in Native Advertising - Effects if Disclosure Format on Consumer’s Recognition and Evaluation of Online News Advertorials; A Neuromarketing Approach.

Michael Kaplan

Masters Candidate

MBusSc, BBusSc (Marketing) (UCT)

Topic: Implicit Attitudes and Behaviour: An Examination of the Efficacy of Public Health Campaigns.

Lara Abbott

Masters Candidate

MBusSc, BBusSc (Marketing) (UCT)

Topic: The effects of augmented reality visual merchandising on online purchase intention: A consumer Neuroscience approach


Caitlin Zunckel

Masters Candidate

MBusSc, BBusSc (Marketing) (UCT)

Topic: Message Framing in Social Marketing - Effects of Positive and Negative Framing on Attitude toward the Consumption of Meat Products; A Consumer Neuroscience Approach

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