ShopSense™ - Neural Sense

The In-Store Attention Platform Driven By Neuroscience

ShopSense™ provides both brands and retailers with in-depth insight into real world shopper journeys, in-store visual navigation and the resulting attention performance of packaging, promotional activity, in-store comms, merchandising & shopper marketing strategies.

Eye-Tracking and Field of View Technologies

Using mobile eye-tracking glasses or field-of-view camera glasses worn by real consumers during their in-store journeys, we capture a first-person view of the entire shopping experience.

Unique Insights and Shopper Intel

These recorded videos are then analysed using advanced computer vision and AI algorithms to uncover where shoppers go, what captures their attention, what they interact with and ultimately buy.

Intuitive Online Dashboard

Brands and retailers gain access to an intuitive online dashboard that visualises real-world shopper journeys and store footfall, in-store visual navigation, and the performance of product packaging, merchandising, and in-store marketing strategies.

Our Process

We evaluate in-store shopper behaviour to understand how consumers navigate physical retail environments, interact with packaging and respond to promotional displays, merchandising and in-store communications. ShopSense™ reveals what captures shoppers’ attention and how effectively your retail strategies drive consideration and purchase.

ShopSense™ studies are customised to your objectives, whether testing shelf layout, pack visibility, point-of-sale materials or shopper journeys. Choose from a range of biometric and behavioural tools, including field-of-view gaze tracking, mobile eye-tracking, virtual reality eye-tracking, GSR and observational mapping. We conduct studies in real-world environments or simulated shopping conditions to ensure insights reflect natural behaviour.

Mobile and VR eye-tracking captures moment-by-moment visual attention as shoppers move through the real-world store or virtual environment, revealing exactly what they look at, ignore or revisit. When supported by other biometric technologies, we are able to get a better understanding of the cognitive and emotional shopping experiences driving shopper behaviour.

By combining biometric data with behavioural observation, we uncover the attentional, emotional and cognitive drivers behind shopper behaviour. This includes insights into visual hierarchy, shelf visibility, attention to packs and promotions, and alignment between shopper journeys and intended store design. We reveal what’s working, what’s not working, and why.

We provide attention heat maps, shopper journey flow paths and moment-by-moment emotional analyses that pinpoint key engagement and dropout points. From these insights, we provide strategic recommendations to optimise shelf layouts, enhance pack design, improve in-store messaging and ultimately increase conversion and sales performance.

Our Tech

EEG

Eye-Tracking

GSR

Move beyond opinions. Measure real reactions that drive results

Turn real-human responses into impactful business intelligence