The In-Store Attention Platform Driven By Neuroscience
ShopSense™ provides both brands and retailers with in-depth insight into real world shopper journeys, in-store visual navigation and the resulting attention performance of packaging, promotional activity, in-store comms, merchandising & shopper marketing strategies.
Our Process
We evaluate in-store shopper behaviour to understand how consumers navigate physical retail environments, interact with packaging and respond to promotional displays, merchandising and in-store communications. ShopSense™ reveals what captures shoppers’ attention and how effectively your retail strategies drive consideration and purchase.
ShopSense™ studies are customised to your objectives, whether testing shelf layout, pack visibility, point-of-sale materials or shopper journeys. Choose from a range of biometric and behavioural tools, including mobile eye-tracking, facial expression analysis, GSR and observational mapping. We simulate real-world shopping conditions to ensure insights reflect natural behaviour.
By combining biometric data with behavioural observation, we uncover the emotional and cognitive drivers behind shopper behaviour. This includes insights into visual hierarchy, shelf visibility, attention to packs and promotions, and alignment between shopper journeys and intended store design. We reveal what’s working, what’s not working, and why.
We provide attention heat maps, shopper journey flow paths and moment-by-moment emotional analyses that pinpoint key engagement and dropout points. From these insights, we provide strategic recommendations to optimise shelf layouts, enhance pack design, improve in-store messaging and ultimately increase conversion and sales performance.
Our Tech
EEG
Eye-Tracking
GSR
Facial Coding