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Introducing Neural Sense™

Human-Centric Insight.
Real-World Impact.

Who Are We?

Neural Sense is an Applied Neuroscience Consultancy, one that puts the human experience at the heart of everything we do.

What Do We Do?

We integrate behavioural neuroscience and contextual modelling to decode the cognitive and emotional dimensions of the human experience, ultimately delivering human-centric intelligence for complex business systems.

From decoding how people respond to marketing and advertising, to shaping seamless online user experiences and guiding the creation of meaningful consumer products, our mission has always been clear: to understand what truly moves people.

How Do We Do It?

We focus on the contextually embedded nature of the human experience by leveraging Applied Neuroscience technologies, such as brain imaging, psychophysiology and eye-tracking. These technologies provide unparalleled insight into human emotions, cognitions and decision-making processes, the true drivers of behaviour.

Why Do We Do It?

We strive to enable better lived experiences through human-centric insights. By unlocking profound insights into the human experience – we give business leaders sharper intelligence, clearer decisions and a competitive edge traditional research can’t match.

Our Partners

Neural Sense, an Applied Neuroscience company, is affiliated with the Neuromarketing Science and Business Association (NMSBA), International Neuroethics Society, and South African Marketing Research Association (SAMRA). It has research partnerships with top academic institutions: