The Fastest Ad Testing Platform Driven By Neuroscience
AdNeuro™ evaluates and optimises attention and
emotional engagement of your audience and ultimately the desirability of your brand.
Make your marketing campaigns more attention grabbing, emotionally engaging, memorable and ultimately more profitable.
Brain Monitoring & Eye-Tracking Technologies
Develop more compelling advertising using cutting edge neuroscience technologies.
Leverage validated brain state & eye-tracking metrics developed from established scientific research.
Unique Insights & Competitor Intel
Use comparative metrics to assess ad performance against your competitor set and across sectors for all brands targeting your audience.
Intuitive Online Performance Dashboard
Reduce your research costs Enabling iterative testing during creative development increased speed to market.
Our Process
We evaluate the emotional and cognitive effectiveness of your video, digital, print or static advertisements to understand what truly resonates with your audience. AdNeuro™ uncovers what captures attention, evokes emotion and drives recall, helping you create more emotive, memorable and effective ads.
AdNeuro™ studies are tailored to your campaign objectives and can be conducted at any stage of the creative process, from concept testing to final execution. We combine neuroscience and behavioural tools such as EEG, eye-tracking, facial coding and galvanic skin response (GSR) to measure non-conscious responses. Studies can include comparative testing (e.g.,
A/B versions or competitor ads) and be conducted with local or international audiences.
We provide second-by-second analysis of viewer responses. Eye-tracking reveals where attention is focused throughout the ad. EEG measures cognitive load and engagement, while
facial expression analysis decodes emotional reactions. GSR tracks physiological arousal, highlighting moments of heightened emotional intensity.
Our analysis identifies key emotional and attention-driving moments within your ad, revealing when and why viewers engage, disconnect or feel moved. We map these responses against
your intended messaging and branding cues to evaluate how well your story lands. Insights also cover brand attribution, message clarity and memory potential.
You receive visual attention maps, second-by-second emotional and cognitive graphs, and clear performance metrics across key variables like engagement, emotion and branding effectiveness. Our team provides concrete recommendations to refine your creative assets, improving cut-through, emotional resonance and overall ROI.
Our Tech
EEG
Eye-Tracking
GSR
Facial Coding
Move beyond opinions. Measure real reactions that drive results
Turn real-human responses into impactful business intelligence