The Fastest Video Ad Testing Platform Driven By Neuroscience
AdNeuro™ evaluates and optimises attention and
emotional engagement of your audience and ultimately the desirability of your brand.
Our Process
We evaluate the emotional and cognitive effectiveness of your video format adverts to understand what truly resonates with your audience. AdNeuro™ uncovers what captures attention, evokes emotion and drives recall, helping you create more emotive, memorable and effective ads.
AdNeuro™ studies are tailored to your campaign objectives and can be conducted at any stage of the creative process, from concept testing to final execution. We combine neuroscience and behavioural tools such as EEG, eye-tracking, facial coding and galvanic skin response (GSR) to measure non-conscious responses. Studies can include comparative testing (e.g., A/B versions or competitor ads) and be conducted with local or international audiences.
We provide second-by-second analysis of viewer responses. Eye-tracking reveals where attention is focused throughout the ad. EEG measures cognitive load and engagement, while facial expression analysis decodes emotional reactions. GSR tracks physiological arousal, highlighting moments of heightened emotional intensity.
Our analysis identifies key emotional and attention-driving moments within your ad, revealing when your audience is engaged and feel moved, or are disconnected. We then map these responses against your intended messaging and branding cues to evaluate how well your story is landing with the audience.
You receive clear performance metrics across key variables like motivation, cognitive engagement and efficiency (cognitive workload). These are presented within an intuitive dashboard of composite metrics together with branding effectiveness, as well as second-by-second playback graphs and visual attention heatmaps. Our expert team also provides concrete recommendations to refine your creative assets, improving cut-through, emotional resonance and overall ROI.
Our Tech
EEG
Eye-Tracking
GSR
Facial Coding
Move beyond opinions. Measure real reactions that drive results
Turn real-human responses into impactful business intelligence