Website UI & UX Testing
Transform the Online Experience.
Gain actionable insights for the design and optimisation of your website user experience using consumer neuroscience. Biometric technologies allow you to determine what grabs and maintains attention, measure emotional response, and create the optimal cognitive flow and engagement throughout the user journey. Our consumer behaviour research focuses on delivering strategic and tactical insights that solve your business challenges.
We convert biometric data into insights that can be implemented immediately into your user interface and site navigation so that the resulting user experience is emotionally engaging and optimised to achieve your business objectives.
Real-Time Gaze Behaviour
Real-time eye-tracking gaze replays give you the ability to see exactly where your users are looking, what grabs and maintains their attention and understand how your website is visually navigated.
The visualisation of aggregated attention, as well as the order and importance of the visual influencers, tells you what the key focal areas are as well as the visual hierarchy of the various UI elements on your website.
User Journey Mapping
Biometric measures provide an understanding of both the emotional and motivational drivers behind user behaviour during the completion of specific user journey tasks. During iterative testing, these are mapped against the desired flows your designers and developers are hoping to achieve so that these can be optimised and validated.
Facial Coding Analysis
A second-by-second account of the emotional experience is needed to identify key moments of frustration and confusion, so that corrective action can be taken to better facilitate the user experience and alleviate the user pain points.
If you're still thinking,
"Why should I?" then read on.
An enormous amount of time, effort and money goes into developing, promoting and maintaining your website and/or app. In today's digital age, it's your customers main point of call. So doesn’t it also makes sense to invest in its usability - the ease with which the user can achieve their goals once they’ve finally landed on your homepage?
But how usable is your website, really?
We optimise your website in terms of it’s ability to achieve:
How easy is it for a new user to accomplish
tasks the first time they visit your website?
How easy is it for someone to come back to your
website after they haven’t used it for a period of time?
How quickly can users complete tasks on
your site once they have become familiar with it?
Do users enjoy the overall experience – the design;
the ease of navigation; the lack of errors or ability to resolve errors themselves?
We do this using cutting edge Consumer Neuroscience in controlled experiments to evaluate how your website is navigated visually, as well as gain insight into both the emotional and cognitive experience of your users. We then use these insights to optimise your website to create meaningful and emotionally engaging user experiences that deliver on your business objectives.