Website UI & UX Testing

Transform the Online Experience.

Gain actionable insights for the design and optimisation of your website user experience using consumer neuroscience. Biometric technologies allow you to determine what grabs and maintains attention, measure emotional response, and create the optimal cognitive flow and engagement throughout the user journey. Our consumer behaviour research focuses on delivering strategic and tactical insights that solve your business challenges.

Actionable

Insights

We convert biometric data into insights that can be implemented immediately into your user interface and site navigation so that the resulting user experience is emotionally engaging and optimised to achieve your business objectives. 

Real-Time Gaze Behaviour

Real-time eye-tracking gaze replays give you the ability to see exactly where your users are looking, what grabs and maintains their attention and understand how your website is visually navigated. 

 

Heat Maps

The visualisation of aggregated attention, as well as the order and importance of the visual influencers,  tells you what the key focal areas are as well as the visual hierarchy of the various UI elements on your website. 

User Journey Mapping

Biometric measures provide an understanding of both the emotional and motivational drivers behind user behaviour during the completion of specific user journey tasks. During iterative testing, these are mapped against the desired flows your designers and developers are hoping to achieve so that these can be optimised and validated.

Facial Coding Analysis

A second-by-second account of the emotional experience is needed to identify key moments of frustration and confusion, so that corrective action can be taken to better facilitate the user experience and alleviate the user pain points. 

Customisable Study Design

You can decide what Consumer Neuroscience technologies you want to include based on your research objectives and the depth of insight required.

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View Website UI & UX case study.

Ready to get started?

If you're still thinking,

"Why should I?" then read on.

An enormous amount of time, effort and money goes into developing, promoting and maintaining your website and/or app. In today's digital age, it's your customers main point of call. So doesn’t it also makes sense to invest in its usability - the ease with which the user can achieve their goals once they’ve finally landed on your homepage?

But how usable is your website, really? 

We optimise your website in terms of it’s ability to achieve:

Learnability 

How easy is it for a new user to accomplish

tasks the first time they visit your website?

Memorability

How easy is it for someone to come back to your

website after they haven’t used it for a period of time?

Efficiency

How quickly can users complete tasks on

your site once they have become familiar with it?

User Satisfaction

Do users enjoy the overall experience – the design;

the ease of navigation; the lack of errors or ability to resolve errors themselves?

We do this using cutting edge Consumer Neuroscience in controlled experiments to evaluate how your website is navigated visually, as well as gain insight into both the emotional and cognitive experience of your users. We then use these insights to optimise your website to create meaningful and emotionally engaging user experiences that deliver on your business objectives. 

Connect

With Us​

Tel. (+27) 82 700 8979

Suite 302D, 3rd Floor

The Sunclare Building

21 Dreyer Street, Claremont

South Africa

© 2015 Neural Sense™ (Pty) Ltd