Shopper Journey Optimisation
Own The Last Mile.
Create memorable and engaging shopping experiences using Mobile Eye-tracking Glasses to determine what grabs and maintains attention, Galvanic Skin Response (GSR) to measure emotional response, and Electroencephalography (EEG) to understand cognitive workload and engagement levels throughout the shopper journey.
We convert biometric data into practical insights that enhance your in-store shopper marketing strategies. Insights that help you understand and influence the consumers' decision-making process, ensure that the shopping experience is an emotionally engaging one and optimise it to achieve your business objectives.
Real Time Gaze
Real-time gaze replays from mobile eye-tracking glasses give you the ability to see through the eyes of your shoppers, investigate what grabs and maintains their attention and understand how a store, aisle and/or shelf is navigated, both visually and behaviourally.
The visualisation of aggregated attention tells you what the key focal areas are when shoppers approach and browse a specific category. This enables you to investigate how different types of information are used during the decision making process, such as the influence of the products packaging, promotional and pricing information, and the on-shelf placement thereof.
Shopper Journey Mapping
Biometric measures provide an understanding of both the emotional and motivational drivers behind shopper behaviour during the shopping experience. From the consumers' store approach through to the check-out counter experience, you can get a second-by-second account of their entire in-store experience, identify the shopper pain points as well as uncover previously unexplored cross-sell and up-sell opportunities.
Galvanic Skin Response
An aggregate view of the levels of emotional engagement experienced by shoppers during specific shopping tasks, or within certain product categories, provides insight into the various in-store activities that are resulting in high customer so that these can be enhanced.
If you're still thinking,
"Why should I?" then read on.
How a customer experiences your store will determine what they buy, how much they buy, and if they will ever buy again.
From store design and layout to the optimal placement of promotional point-of-sale and pricing materials, retailers and FMCG brands have an array of tools at their disposal. When applied correctly, they can move almost any product. When used incorrectly, they can turn even the most enticing product into an invisible statue.
When you know how your customers visually navigate your store, what role your pricing and promotional activities play in their purchase decisions, what their actual shopping experience is from both an emotional and cognitive perspective, you can then begin to sharpen these in-store tools.
We enable you to experience your outlet through the eyes of your customers and consumers, understand what grabs their attention and what influences their final purchase decision. By understanding the motivational drivers behind your shoppers behaviour you can make more informed business decisions regarding what products to stock, how best to merchandise and promote them, and ultimately ensure that a larger basket of goods reaches the checkout counter each and every time.
Isn’t it time you truly owned the last mile?
Get in touch and you will.