Inspire action in-store.
Is your brand truly winning the last mile? To conquer the final sprint, you have to ensure that your display not only grabs attention, but elicits an influential emotional response that drives purchase intent. Otherwise you’ll end up wasting a great deal of time and financial resources on yet another cardboard cut-out, shelf talker or wobbler that simply clutters your category’s shopping aisle.
Shopper marketing is one of the most important strategic components of any FMCG brand's marketing strategy, and neuromarketing can offer more insight into your shoppers behaviour than any other research methodology. It enables you to identify the visual influencers that impact the decision making process and truly understand the emotional and cognitive journey of your shopper as a result.
See Through The Eyes of Your Customers
Our mobile eye-tracking glasses allow you to literally walk in your customers shoes, and experience your potential new promotional display from their unique perspective. We help you understand what really grabs their attention, what information is reviewed and when, and how this all impacts the final purchase decision with real time gaze tracking.
The Emotional Shopper Journey
Our mobile Galvanic Skin Response (GSR) and Electroencephalography (EEG) units provide insight into the real-world emotional and cognitive experience of shoppers as they navigate the store and engage with your promotional display. We can measure their level of emotional arousal; approach motivation (an aspect of desirability); engagement; cognitive workload (how much mental effort is being applied) as well as how positive or negative a respondent is feeling during their shopping experience.
Any Fieldwork, Any Format
We assess any aspect of the in-store shopping experience, either in a real-world store environment or laboratory setting. From stand-alone promotional displays at a gondola end or free-standing unit, to on-shelf displays; planograms and category management executions, any in-store POS element or combination thereof can be optimised.
If you're still thinking,
"Why should I?" then read on.
Never mind how easily your product grabs attention in those crucial first few milliseconds of the shopper journey, the way in which it is presented in-store plays a major role in how it's inherent quality and corresponding price point is perceived by your end consumer.
There are also a number of brand equity implications as a result of where and how it is placed on-shelf, including how it will be positioned against your competitive set in the minds of consumers, and whether it's viewed as being a premium, affordable or budget offering.
From brand blocking to free-standing units, there are a number of in-store display stratgies one can leverage to ensure that you are not only grabbing attention, but flying your products off the shelf. But what is the best route for your brand and your category? We help you own the last millimetre of the last mile by crafting promotional displays that drive emotional engagement and ultimately the desired shopping behaviour.
Ready to emote the way you promote?