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CASE STUDIES

Throughout the last decade we have conducted a multitude of neuroscience studies to help create a better lived experience 

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POSM and shopper navigation

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UX/UI
App testing

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UX/UI
Website usability testing

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Product Development 

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Brand Activation

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Package testing

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Challenge

 

In contrast to a competitor's website, the company sought to comprehend the user experience on its website as they interacted with various aspects and how well they functioned. Enhancing the user experience in terms of effectiveness, navigability, task completion, and purchase was the goal. These components and pages were also evaluated in terms of emotional responses to determine where the company could increase favourable customer feedback and decrease unfavourable feedback.

 

Approach  

This study used an integrated approach that combined implicit and explicit testing across consumer segments with neuroscience techniques (eye-tracking, facial coding and galvanic skin response). Through the use of this method, an exhaustive overview of the entire consumer experience could be developed, providing insight into the physiological, behavioural, and emotional responses of users as they interacted with the website's pages and elements.

UX/UI 
web USABILITY TESTING

We aided a well-known automotive company to develop a strategy to improve the quality and users’ emotional response to their website’s user experience compared to competitors

Impact

 

The brand was able to implement the comprehensive insights and recommendations to the new website which is predicted to reduce feelings of frustration and confusion of users. Overall the user experience was improved and was able to encourage engagement and elicit positive emotions from users.

 

Insight

We were able to identify important components on the corporate website that outperformed or underperformed when compared to the competitor website. Dynamic content integration, load speeds, visual design element layout, and other considerations were critical to maintaining user excitement and engagement. When exploring the firm website against the competitor's website, more negative feelings were discovered (frustration, confusion, contempt). The brand was able to better understand which elements connected emotionally with consumers and how to enhance the user experience to boost engagement through all the insights drawn.

Challenge

 

In comparison to other points of service, the brand application did not receive as much engagement. They sought to conduct a competitive analysis, identify pain point areas to optimize user experience, as well as, enhance the functionality of their present application for improved user engagement.

Approach  

A blend of implicit and explicit testing, together with psychophysiological techniques like galvanic skin responses, facial coding, and eye tracking, was employed to gain a deeper understanding of the customer segment's pain points. This approach led to the discovery and development of a comprehensive understanding of how users engage with the application and those of competitors.

UX/UI
app USABILITY TESTING

How do you know your applications are performing well and how they are positioned in the market? We helped an established restaurant franchise better understand their mobile application and the user experience through a comparison of competitor applications in order to improve overall user experience and engagement with the application. 

Impact

 

Through the creation of expert insights and recommendations, the brand was able to enhance and adapt the application's overall functionality to improve user experience across the interface. Particular design points and navigation systems negatively impacting consumer experience were highlighted to inform better engagement and discoverability and navigation during the entire customer experience. This allowed the company to implement measures to optimize the application & improve overall customer experience. 

 

Insight

The program performed reasonably well in comparison to its main rivals. Emotions such as confusion, frustration, and anger were generated by the lengthy load times, unclear paths for navigation, numerous steps to checkout, buttons inconsistent with standard m-commerce layouts. 

Furthermore, the study also revealed that a more favorable encounter with a rival program did not necessarily indicate a willingness to continue using it. This suggests that variables other than ease of use, attractive design, and functionality could influence the desire to continue using the app. 

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SHOPPER RESEARCH
 

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Insight

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PRODUCT DEVELOPMENT
 

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Impact

 

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Insight

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BRAND ACTIVATION
 

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Insight

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PACKAGE TESTING
 

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Shopper Research

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