The Field of Neuromarketing
Limitations of Traditional Research
The Role of Research in IMC
What we do,
and how we do it
For insight into what it is we do and how we do it, watch our educational videos on Neuromarketing as part of a lecture series presented by GetSmarter for the UCT Postgraduate Diploma in Management in Marketing, in partnership with the University of Cape Town and Across Africa.
Our research
fellows
Neural Sense is currently supervising our research fellows at the University of Cape Town (UCT)
who are conducting research in the field of Consumer Neuroscience.
From 2019 onwards, Neural Sense offers the Neural Sense Master’s Scholarship program. This program is awarded on both research potential and academic record to full time and final year Bachelor of Business Science students specialising in Marketing at UCT.
The objective of this scholarship program is to provide students with the opportunity to pursue a Master’s program specialising in the exciting and innovative discipline of Consumer Neuroscience / Neuromarketing. Consumer neuroscience is at the cutting edge of marketing research that empirically measures, understands and affects human decision-making, emotion and behaviour. With over 95% of decisions being driven by the subconscious, it is vital for marketers to understand these subconscious processes that determine the future buying behaviours of their consumers and customers.
Ayanda Vilakazi
PHD Candidate
B.Com (Hons), MBA, DBA (UKZN)
Topic: Evaluate the Reward Anticipation in the Ventral-striatum from Smoking Related Rewards in Relation to e-cigarette Related Rewards Compared to a Non-smoking Rewarded Baseline for the South African Youth.
Jessica Mule
Masters Candidate
MBusSc, BBusSc (Marketing) (UCT)
Topic: Sponsorship Transparency in Native Advertising - Effects if Disclosure Format on Consumer’s Recognition and Evaluation of Online News Advertorials; A Neuromarketing Approach.
Michael Kaplan
Masters Candidate
MBusSc, BBusSc (Marketing) (UCT)
Topic: Implicit Attitudes and Behaviour: An Examination of the Efficacy of Public Health Campaigns.
Lara Abbott
Masters Candidate
MBusSc, BBusSc (Marketing) (UCT)
Topic: The effects of augmented reality visual merchandising on online purchase intention: A consumer Neuroscience approach
Caitlin Zunckel
Masters Candidate
MBusSc, BBusSc (Marketing) (UCT)
Topic: Message Framing in Social Marketing - Effects of Positive and Negative Framing on Attitude toward the Consumption of Meat Products; A Consumer Neuroscience Approach