Copy Testing

Create waves with your advertising.

Make your marketing campaigns more attention grabbing, emotionally engaging, memorable, and ultimately more profitable. Evaluate and optimise the emotional engagement of your audience during brand experience and ultimately the desirability of your brand using electroencephalography (EEG). Understand what grabs and maintains attention using eye-tracking technologies, and measure the type and strength of emotions elicited during campaigns using Facial Coding and Galvanic Skin Response (GSR).

Test Anything,

At Any Time

We are able to evaluate creative material in any media format across your entire marketing campaign, either as an animatic; script; storyboard; mood board or as a pre/post production edit. We can also test iteratively during these creative development and production phases, to ensure that your intial creative idea is crafted and refined to achieve it’s full potential.

Second-By-Second Analysis

We allow you to assess, in intricate detail, the second-by-second emotional and cognitive impact of every aspect of your creative campaign. Not only can you quantify exactly what is or isn’t working, but once we have correctly identified these emotional and motivational drivers you’re able to fine tune, enhance and leverage them to achieve the desired consumer response.

Actionable Insights

​We convert biometric data into insights that can be used to enhance your own intuition and creativity, as well as dramatically increase the strength of your campaign in delivering an emotionally engaging, memorable and effective message.

 

 

Facial Coding Analysis

A second-by-second account of the emotional experience is needed to understand the emotional journey of your audience so that it can be enhanced to ensure that you are connecting with them emotionally in the best possible way.

Customisable Study Design

You can decide what Consumer Neuroscience technologies you want to include based on your research objectives and the depth of insight required.

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If you're still thinking,

"Why should I?" then read on.

Traditional copy testing or pre-testing methods provide you with opinions - the self-reported likes and dislikes that consumers have towards your potential new marketing or advertising campaign. Unfortunately, opinions are subjective, not necessarily based on fact nor knowledge, and are prone to bias. Isn’t it time you applied science to the art of creativity?

 

Consumer Neuroscience enables you to optimise your creative work, as opposed to opinionise it.

 

We allow you to understand, in intricate detail, the second-by-second emotional and cognitive impact of every aspect of your creative campaign. Not only can you quantify exactly what is or isn’t working, but once we have correctly identified these emotional levers you’re able to fine tune, enhance and leverage them to achieve the desired consumer response. With it you can also enhance your own intuition on how consumers are likely to respond to your creative ideas.

 

From assessing your concept, storyline, characters and cast; to identifying the best music and sound design to craft, Consumer Neuroscience enables you to make more informed creative decisions based on facts, not opinions.

 

We are able to assess creative material in any format, such as animatics, scripts; storyboards; mood boards and pre/post production edits. We can also test iteratively during the creative development and production thereof in any media format across your entire advertising or marketing campaign, including: TV, Radio, Print, Press, Outdoor, Radio, Online/Display and In-store Point-of-sale communication. 

 

Copy testing is only as good as the test you use and Consumer Neuroscience is the gold standard in this regard. Achieve gold, both in the boardroom when your campaigns exceed ROI expectations, as well as at D&AD; The One Show and at Cannes, when the true creative potential of your optimised ideas are recognised!

Do you copy?

Ready to get started?

Connect

With Us​

Tel. (+27) 82 700 8979

Suite 302D, 3rd Floor

The Sunclare Building

21 Dreyer Street, Claremont

South Africa

© 2015 Neural Sense™ (Pty) Ltd