An enormous amount of time, effort and money goes into developing, promoting and maintaining your website and/or app. In today's digital age, it's your customers main point of call. So doesn’t it also makes sense to invest in its usability - the ease with which the user can achieve their goals once they’ve finally landed on your homepage?

 

But how usable is your website, really? 

 

We optimise your website in terms of it’s ability to achieve:

 

Learnability 

How easy is it for a new user to accomplish

tasks the first time they visit your website?

 

Memorability

How easy is it for someone to come back to your

website after they haven’t used it for a period of time?

 

Efficiency

How quickly can users complete tasks on

your site once they have become familiar with it?

 

User Satisfaction

Do users enjoy the overall experience – the design;

the ease of navigation; the lack of errors or ability to resolve errors themselves?

 

 

We do this using cutting edge Consumer Neuroscience in controlled experiments to evaluate how your website is navigated visually, as well as gain insight into both the emotional and cognitive experience of your users. We then use these insights to optimise your website to create meaningful and emotionally engaging user experiences that deliver on your business objectives.