App UI & UX Testing
Create Competitive App Experiences.
Gain actionable insights for the design and optimisation of your app or mobile user experience using consumer neuroscience. Biometric technologies allow you to determine what grabs and maintains attention, measure emotional response, and create the optimal cognitive flow and engagement throughout the user journey. Our consumer behaviour research focuses on delivering strategic and tactical insights that solve your business challenges.
We convert biometric data into insights that can be implemented immediately into your user interface and app's navigation so that the resulting user experience is emotionally engaging and optimised to achieve your business objectives.
Real Time Gaze Behaviour
Real-time eye-tracking gaze replays give you the ability to see exactly where your users are looking, what grabs and maintains their attention and understand how your chatbot is visually navigated.
By aggregating multiple users' experiences on the app, we're able to determine their level of engagement throughout the user journey and figure out ways to make that a more seamless and enjoyable experience.
User Journey Mapping
Biometric measures provide an understanding of both the emotional and motivational drivers behind user behaviour during the completion of specific user journey tasks. During iterative testing, these are mapped against the desired flows your designers and developers are hoping to achieve so that these can be optimised and validated.
Facial Coding Analysis
A second-by-second account of the emotional experience is needed to identify key moments of frustration and confusion so that corrective action can be taken to better facilitate the user experience and alleviate the user pain points.
If you're still thinking,
"Why should I?" then read on.
It is difficult to know how your users experience your app.
Ensuring the end-to-end journey is effortless and emotionally engaging is vital, as optimising the user experience and user interface can dramatically improve user retention and increase user lifetime value.
Through the use of eye-tracking and biometric testing during your onboarding process and app navigation, we can ensure that your content is clear and concise, reduce unnecessary steps and scrolling, and assess the ideal placement and orientation of functions so that your users flow effortlessly throughout their journey.
We can also test your hypotheses and validate your assumptions regarding the ideal design, aesthetic and visual language you should be using to increase ease of use, the perception of the value, utility and efficiency of the overall experience.
We do this using cutting edge consumer neuroscience in controlled experiments to evaluate how your app is visually navigated, as well as gain insight into both the emotional and cognitive experience of your users. We then use these insights to optimise your app to create meaningful and emotionally engaging user experiences that deliver on your business objectives.
Usability is what will help convert your users into loyal, long-term customers, and in turn, will generate more revenue for your app.
So, are you ready to use us now?